FROM TODAY ON, SCHÄCHTER SPORTS, ONE OF THE LEADING COMPANIES SPECIALIZED IN INTERNATIONAL YOUTH FOOTBALL CONCEPTS, WILL BE PRESENTED IN A NEW DESIGN.
“In the last months our company evolved strategically and we sharpened our profile. After this process of evolution, the previous visual appearance no longer seemed 100% appropriate to us.
The dissemination and access to German football knowledge and German football culture will continue to be an elementary part of our corporate philosophy. However, we have developed further and are now planning and executing activation, development, consulting and travel projects for global partners and want to include this in our brand logo.” explains Kai Sackmann, Director Business Development & Global Strategy and responsible for the company's worldwide marketing, the changes.
The new logo and the consequent consistent CI should put a stronger focus on the worldwide project and client work in football and is therefore symbolized by a globe in a football design. In addition, it should emphasize the four work areas of the company, namely activation, development, consulting and travel.
"With this step, we believe that we can make our brand core and our range of offerings even clearer for potential partners and that we can support our existing partners even more strongly in the communication of our joint projects," describes Sackmann the objectives of the refresh.