SUCCESSFUL INTERNATIONAL SPONSORING ACTIVATION FOR OUR CLIENT
At the behest of our client VfB Stuttgart Schächter Sports developed and organized a partner activation for its premium partner Kärcher in Singapore and led the successful execution together with the VfB Stuttgart.
The core of the very individual youth football activation was centered around a unique football camp with more than 100 children but also included a visit of the local official fan club called “1.VfB Stuttgart Fanclub Asia“.
The delegation was led by Silvio Meissner, German Champion of 2007, and did not only inspire the participating children but also all present Kärcher business partners such as sales person and customer. They all experienced a very special and unique week in Singapore with a strong VfB Stuttgart flavour.
Kärcher took benefit from this activation and the collaboration with VfB Stuttgart in different business areas, customer retention, employee incentivisation and sales promotion through product presentation in a very special atmosphere combined with special offers are just some of them.
Heiko Stroh, Director Internationalization at VfB Stuttgart described the project as a time with "a lot of unique and unforgettable moments who gave us the chance to execute a huge success story together with our premium partner Kärcher in South East Asia.”